Anisa Sekar Safitri
I24120084
Undergraduate Student Majoring in
Family and Consumers Sciences, Faculty of Human Ecology
Bogor Agricultural University
Hello, It’s me
again and I’m gonna share some fun information about a class that I attend this
semester. The class’s named Consumer Behaviour. It’s a mayor class for Family
and Consumer science students on 3rd semester. Besides that the
Consumer Behaviour class is one of applicated class so far. I learnt much about
consumer motivation, needs, and etc. The fact is We are a consumer for some
products that we use everyday, so It’s one of a good science to be more wise as
consumer and it could be used if you might make a company or shop.
Last
week we studied about Consumer Learning Process and Consumers Knowladge. When I
heard about Consumer Learning Process, All I could think about was consumers
reading nutrition facts or expired date that usually shows on the back of
products and something like that. Then I found some interesting facts that
consumer learning process isn't just like that reading nutrition facts, but
consumer learning process is process to get the information or experiences which
could change consumer’s behavior, relatively permanent and continous.
Based on Based on Consumer Behavior Text Book by Ujang Sumarwan
Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.
Lecturers of Consumer Behavior Class Semester Feb – May 2013
- žProf Dr Ir Ujang Sumarwan, MSC (www.ujangsumarwan.blog.mb.ipb.ac.id)
- Dr. Ir Lilik Noor Yuliati
- Ir. Retnaningsih, MS
- žMegawati Simanjuntak, SP, MS
College of Human Ecology
Bogor Agricultural University
